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Six Things to Consider Before You Buy a New TV This Holiday Season "We knew Black Friday [traffic] was going to be down, we just didn't know how much it was going to be down," said Brian Field, a senior director of global retail consulting at Sensormatic Solutions. "Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic." The Covid pandemic has pushed a record number of consumers to shop online, instead, as retailers place many of their top holiday doorbuster deals online and encourage shoppers to buy on the web and then pick up purchases curbside. The Centers for Disease Control and Prevention also recommended that Americans shop online the day after Thanksgiving. Many malls looked bleak, and parking lots were more empty than full , across much of the country during the early hours of the morning Friday. Some reported traffic picking up later in the day, especially at outlet and open-air shopping centers, as some consumers felt more comfortable heading out. The warmer weather that blanketed much of the country also helped. The typical peak time for shopping on click reference Black Friday remained the same this year, hitting at about 2 p.m., Sensormatic Solutions said. On Thanksgiving Day, when many retailers including Walmart and Target closed their stores this year due to the pandemic, traffic dropped 94.9% year over year, according to the firm. Week-to-date, traffic is down 45.2% across the U.S. "Black Friday this year, from a traffic impact perspective, looked a lot like a typical Saturday after a Black Friday," Field said. Spending online on Black Friday this year surged 21.6% to hit a new record , according to data from Adobe Analytics, as consumers rang up $9 billion worth of purchases on the web the day after Thanksgiving.

https://www.nbclosangeles.com/news/business/money-report/black-friday-traffic-in-stores-craters-52-during-pandemic-as-e-commerce-sales-explode/2472548/

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